Bud Bushnell founded Genie Industries during 1966, after he purchased the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" which was used to raise and lower the hoist. This device greatly impressed a lot of customers and hence, the name was established.
Genie has moved into many new markets, since the need for work platforms and lifts grew. Over time, as the demand for new machines to meet numerous applications grew, the company made itself recognized in numerous new markets. For instance, Genie went into production with stick booms, telehandlers, articulated booms, light towers and man-lifts.
Genie decided to secure a partner who held the same values as a result of the economic downturn during the beginning of the 2000s, when they partnered with Terex. This company has a history acquiring equipment manufacturers all over the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
During the first years after the sale, it was decided to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation in the marketplace. Therefore, all Genie machinery continue to be sold under the Genie brand name.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the quality and efficiency in addition to minimizing wastes. Even long after the sale has been closed, the company concentrates on providing outstanding support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for top-of-the-line and quality machinery.
Genie's DC and Bi-Energy machinery are emission-free, quiet machinery capable of working in delicate work environments. Where the machinery should be driven significant distances, like within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machinery.
Telescopic booms offer greater horizontal reach, as opposed to any of the various aerial platforms. These machinery are great for small areas or limited access areas in all kinds of settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These machinery deliver supreme traction and the drive speed you require to be able to travel around the work site and job area.