Daewoo Forklifts Washington

Start-up of the forklift business
In the latter part of the 1960s, Korea promoted a national expansion of the industrial machinery business. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to bring in forklifts that are assembled and sell them to large businesses, state-run corporations and the armed forces. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established service and sales outlets all around the nation and, a few years later, opened its own forklift production plant. Product development and quality improvement through constant technical training were the primary focus of the plant.

Expansion of forklift exports
The market share of Daewoo Heavy Industries Ltd in the domestic forklift business went as high as 90%. By the 1980s, the company's sales increases and technological improvements had drawn the interest of the American company, Caterpillar Industrial Inc. The two firms entered a joint-venture project during the early part of the 1980s to deal with competition faced by Caterpillar within the US forklift market. Daewoo's forklift sales skyrocketed and a new plant was constructed in 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts meant for export. In the early 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand name using Korean technology.

Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for engines, hydraulic systems and transmissions. A lot of performance and durability tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main components. These centers have acquired global respect.

The G5 series is renowned for low environmental impact and operator comfort. The G5 is recognized all over the globe for being reliable, operator friendly and durable. The series rated high amongst clients during after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.

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